nft creator
Clients
Challenges and opportunities
In pursuing its mission, AtmospheEre always keeps its customers, be they natural persons, businesses, and organizations, at the centre of its work, placing its expertise, professionalism, and experience at their disposal.
Each customer represents an opportunity for growth and each project a new challenge.
In fact, it is the firm belief of AtmospheEre that operational and proactive sharing throughout the design and implementation process of its business is the ideal way not only to help the customer himself to satisfy his needs and desires but also to share skills and experience and push the developed solutions always a little further.
To find out who your potential customers are, click on the sections below and find out the advantages they can obtain.
Artists, Art Creators and Photographers
The main targets of AtmospheEre's activities are artists and, in general, creators of art works, not only digital, but also and above all 'analogue' such as paintings, drawings, sculptures, jewellery, etc. and photographers.
The tokenization market offers them several important advantages over traditional forms of art sales.
Some of the most important are listed below.
-
Verifiable authorship and ownership - Blockchain technology through NFTs makes every transaction involving a work of art traceable and, therefore, it is always possible to verify the ownership of the work in a reliable and transparent manner. The system protects both the artist from possible counterfeits and the buyers from possible scams, and allows the individual user to create, modify and dispose of their digital assets at any time.
-
Reduction of intermediaries - Typically, galleries and some online marketplaces take a percentage of sales from an artist's income; with NFT, on the other hand, artists can interact directly with buyers and sell their works on the major marketplaces without the need for agents or intermediaries and with the possibility of significantly reducing transaction costs as well.
-
Earnings growth – The prices of NFTs can be very high, giving artists and creators the opportunity to earn much more than traditional forms of art sales. If the work proves successful, the buyers can make an economic profit by selling the work later and the creators can increase their opportunities to make themselves known without any intermediation other than the ones required by the marketplaces and the blockchain in general.
-
Tracking of resale rights - The blockchain allows the works created by artists to be recorded as soon as they are released on the market. In this way the author of the work can trace the chain of sales (e.g., from marketplaces as Opensea, Rarible, Nifty Gateway, etc.) following the first one, to be able to collect the copyright later and have a sort of ‘movable’ register of the art objects.
​
-
Constant profit over time - Usually, once an artist sells his
artwork, he gets nothing on subsequent resales. With NFTs,
however, artists can determine the real amount of royalties
they want to receive with the help of smart contracts that
self-execute when certain conditions of sale are met (artists
and other creators of works of art, for example, can enter a rule
inside the smart contracts that triggers a royalty payment
whenever their NFT artworks are sold on the secondary
market).
-
Greater marketplace visibility - The NFT Marketplace gives
artists greater visibility and a bigger chance to sell their work to
a global and general audience. One of the main ways of making
oneself known and increasing online sales is through the social
media; some platforms such as Instagram, Facebook, or
Pinterest, in fact, are much more than a means of directing
potential buyers to one's website and can play a crucial role for
artists also when it comes to communicating with art lovers and,
therefore, to promote themselves within their specific reference
target.
Auction houses and Art Galleries
For auction houses and art galleries, the blockchain technology represents a new form of intermediation with which to confront and interact to solve some of the problematic aspects of traditional industry management and to improve the way art is created, collected, and owned.
Some of the most important benefits of adopting this technology are outlined below:
-
Rebranding and market repositioning – NFTs are now recognised as a new art form and an increasing number of galleries and auction houses, including those from the ‘classic’ world (e.g., Christie's, Sotheby's, Saatchi Art, etc.), are shifting their focus towards the tokenization of artworks. The increasing popularity of NFTs and the accessibility of related markets therefore allow them to become the new ‘meeting point’ between artists and the art-loving public, removing the ‘veil of mystery’ that has shrouded them until now.
-
Conquest of new markets – In recent years we have witnessed an expansion in the number of online collectors, often young and less likely to be seen in traditional art galleries, but with a spending capacity and taste for different types of works. It is possible, therefore, to expand the market and bring different targets closer to traditional as well as virtual works, through the birth of galleries and auction houses specialising exclusively in NFT and virtual art, becoming an important 'multiplier' for the entire art world and beyond.
-
Creation of ‘ad hoc’ services - With the aim of providing advisory services to the many collectors who, unaware of blockchain or simply not interested in opening a wallet, are looking for investment opportunities, galleries and auction houses can set up real expert departments within their structures exclusively dedicated to the identification of the most relevant artists of the moment, the development of NFTs, their performance on the market, etc.​
​
-
Increased copyright safeguards - Auction houses and art galleries are increasingly faced with managing intellectual property rights relating to digital reproductions of works in their collections. Even thought digitisation brings both opportunities and threats in terms of the management of works, the blockchain technology can prove to be a ‘beneficial’ ally in circulating art catalogues and publications within a totally protected and decentralized system where auction houses and art galleries can be remunerated without any intermediation.
- Confidentiality and security of transactions - While always ensuring the legality of transactions of works of art, a significant aspect of the blockchain technology in the art market is the anonymity that the chain guarantees. The blockchain does not require the buyer and the seller to reveal their identity and, therefore, the fact of being able to remain anonymous becomes an element of strategic interest for all collectors who often do not want to appear as buyers.
Museums and Cultural Institutes
The number of museums working with the blockchain is continuously increasing. Indeed, it is increasingly evident that this new technology has the potential to completely transform artistic creation, museum practice and institutional business models.
In less than a year, museums have gone from providing the public only with information on the new technologies offered by the Web 3 to diving headlong into the world of blockchain and crypto art for the opportunities illustrated below.
-
New cultural paradigms development - Visual culture, as well as art history more generally, are evolving thanks to the growth of digital art, NFTs and crypto-communities. Museums can react to this cultural shift by growing their collections and gaining a new kind of authority in the digitized art world. Many have already begun to study how NFTs can change the art world and others should soon include NFTs in their associative paradigms, financial models, and even in curatorial practices.
-
Innovation of artist-audience relationship - Museums play a leading role in raising artist and public awareness of blockchain and NFTs. In doing so, they can on the one hand provide platforms for artists, creators and owners to introduce digital art to new audiences (e.g., by arranging free or paid virtual tours of a given gallery or museum, etc.) and on the other, to offer a venue for artists, creators and collectors to exhibit their NFTs in a real place, also providing innovative technologies for reproducing the environments and works of art exhibited there, etc.
-
Conversion of artworks into securitisation - Museums own large estates that are tied up in the works of art they exhibit and usually do not have the necessary liquidity to reorder or expand their collections. Since the works of art can be divided into an infinite number of tokens (securitization) and sold on the market without the actual work being sold, like any other financial investment, this allows investors to purchase a portion of these works, creating a secondary market where to resell the token and increase its value and offer important support to the museum ecosystem which receives a share of the value for each NFT sold.
​
​
-
Guarantee of autenticity - The works of art by the great artists of the
past as well as those of contemporary artists can be catalogued in
registers in which all the information verifying their authenticity and
paternity (artwork passport) is 'indelibly' recorded. This solution, in
addition to confirming the information on the works of art, creates a
value chain that leads to a greater trust in the market of the artworks
and, above all, helps in the fight against the copyright forgeries and
fraud.
-
High transparency and traceability – Original works of art by great
artists of the past as well as current ones can be catalogued to be
traced through NFTs. The blockchain registry can perform the
function of timely tracking of past and future transfers of each work
and, in this way, help operators in the cataloguing and traceability of
the artworks themselves by issuing certificates of circulation of the
works, as well as a whole series of documents and authorisations
relating to them.
Banks, Insurance Companies and Foundations
Today, thanks to the development of blockchain technology and of crypto-currencies, tokens are also used to manage transactions and exchanges of value in a secure and transparent manner.
Banks are redesigning their operating models to adapt to the new reality of digitization and try to capitalize on the NFT sector, continuing to invest in the research and development of the most cutting-edge technologies to remain competitive, seize new opportunities in the financial sector and be able to offer its customers new support and consultancy services.
Let's see how.
-
Access to the securitization services - Considering that tokenization allows the sale of a single work in small ownership shares and the development of a ‘liquid’ art market aimed at the public with low investment and risk thresholds, banks can play a crucial role precisely in the tokenization of credit rights in the form of NFTs (securitisation) and land in broader contexts, such as, for example, in credit assignment transactions.
-
Development of the art lending/borrowing service - It is possible to attribute a value to NFTs which gives rise to a further form of their use as ‘collateral’ in the context of lending and borrowing operations. This is a new opportunity for banks that is not different from a form of financing where participants make available liquidity that counterparties can borrow. The lending of liquidity takes place against the provision of a guarantee, which is usually represented by fungible tokens, but which has recently also seen the use of NFTs.
-
Reduction of enforcement and contractual costs – In contractual relationships between museums and insurance companies, blockchain technology allows the terms and clauses of insurance contracts to be defined in a pre-determined and planned manner, together with the already verified authenticity of the artwork to be insured. The payment of the policy takes place automatically through smart contracts, avoiding any disputes and consequently reducing negotiation costs.
​
-
Implementation of anti-counterfeiting solutions - NFTs solve the problem of counterfeiting by guaranteeing authenticity and uniqueness thanks to the blockchain, which makes it possible to buy and sell digital works as if they were tangible goods, making them somehow 'tangible'. Being able to apply the concept of 'uniqueness' to the digital world, which is infinite and reproducible, is certainly a turning point for the future and will not delay in representing a new field of challenge also for the insurance and banking sectors.
-
Development of asset safekeeping services - The bank can also perform a digital asset safekeeping service on so-called 'hot custodial wallets', i.e., those wallets connected to the internet and managed by a third party that holds the user's private keys and which the user can access through forms of encryption. Its function could be related to the management of payments, the wallets themselves, and the safekeeping of value contained in them, rather than managing functionalities such as making the platform available to trade NFTs.
Schools, Universities and Training Institutions
The world of art-related training and education, especially higher education, academic and non-academic, online, and offline, can also profitably exploit the new technologies made available by blockchain. Indeed, for those involved in this sector (students, teachers, and institutions, etc.), these represent not only a tool for the improvement of the sector itself, but also a way to achieve the established educational goals faster and more satisfactorily.
The reasons why are given below.
-
Creation of new thematic courses - The advent of Web 3 technologies is giving rise to the creation of a plurality of new training paths that open up interesting scenarios for both teachers and students with the aim of providing theoretical and practical skills on aspects linked to the world of digital art and NFT (e.g., on the copyright, the changing legal context, or more simply on the application of blockchain to works of art, the creation of NFT, the methods of displaying, selling and buying on marketplaces, etc.).
-
Immersive/interactive training development – Although the massive use of educational platforms in recent years has allowed millions of people to continue their personal growth, the major breakthrough in this sector is coming from the Metaverse: a network of interconnected virtual worlds in which a multitude of people can interact with each other and with digital objects and environments thanks to customised 'avatars'; the training activity is articulated not only in theoretical lectures but also in specialised practical workshops, simulators of real situations, which speed up and improve learning.
​
-
Ownership of copyright on projects - During their academic career
students often have problems creating projects, writing theses,
etc. about the copyright issue. With NFTs, on the other hand, they
can have the possibility of saving their projects independently with
the guarantee of maintaining ownership rights over the work
created (e.g., art students will be able to register their works during
their university career as NFTs without lose the rights as happened
in the past to other creatives).
-
Innovative partnerships development - Many educational
institutions already support research and education activities,
playing a unique role in the convergence between more traditional
cultural institutions (e.g., museums) and the decentralised
dynamics of Web 3. They are working on projects that not only
enable museums to interface coherently with Web 3 platforms,
but also have the ambition to pave the way for all other cultural
institutions that would like to follow this path and enrich a context
that never has needed plurality of viewpoints and cross-cutting
public interest.​
Investors and Art Collectors
Collectors can be considered as the most loyal 'consumers' of an art product. NFTs represent the best way to establish artist-collector relationships and their value as digital works of art is increasing.
Some sites already make it possible to monitor the sales value of NFT works sold in recent months, showing not only the growth in value of individual works, but also the increase in interest on the part of collectors themselves.
Let us see how.
-
Direct sale of artworks - The blockchain makes it possible to create an entirely new financial model for digital collectibles, allowing artists to make money instantly and in total autonomy, through the direct sale of their assets. NFTs represent an evolution of traditional collecting, although they concern intangible works, providing a solution to the problems that have tormented entire generations of collectors and investors, namely the advantage of allowing valuations and exchanges in real time.
-
Investment protection/preservation – Art and collectibles are part of the so-called ‘haven assets’, that they can maintain their value unchanged even in the darkest moments of the markets. Investing in digital assets can, therefore, be a good solution not only to protect one's assets from any worsening of the global economic situation, but also to create almost certain returns in a long-term perspective.
-
Reduced risks of counterfeiting - The immutable nature of blockchain ledgers greatly reduces the risk of forgery: in fact, compared to a piece of paper, NFTs are a more secure way to verify origin and ownership and reduce the risk of counterfeiting of a work of art. Digital art isn't the only way to take advantage of NFTs: when it comes to physical artworks, they can be used as digital certificates proving the authenticity of the artwork even prompting some artists to create digital and physical works together as a single NFT.
​
-
Verifiable property - Another great benefit brought about by the blockchain technology is the certification of ownership which becomes almost infallible, independent, and verifiable and above all tamper-proof. With the blockchain, a work of art (digital or otherwise) can be represented by a single token, whose origin, authenticity, and transactions can be certified indelibly and transparently by anyone at any time.
-
New kind of communities - One of the major effects of NFT technology is the ability to allow the art enthusiasts the access to communities where unique experiences can be shared within a digital space that uses NFTs as a currency for interactions, transactions, and communication between members. They are guaranteed exclusive access to determined materials and experiences (e.g., gamification, virtual reality, access to virtual environments for the reproduction of works of art, etc.), and value is automatically added to the real NFT, which from a mere collector's item becomes an element of belonging to the community itself.
